ShopBack raises US$40 million investment

ShopBack, the one-stop lifestyle portal that powers smarter purchase decisions, raised US$25 million in its latest funding round, bringing the company’s total funding raised to date close to US$40 million.

The round was led by Credit Saison, the largest credit card and retail finance company in Japan.

More than 10 institutional investors participated in the round, including new investors Blue Sky and Intouch Holdings PLC, as well as existing investors SoftBank Ventures Korea, Singtel Innov8, Qualgro, and East Ventures.

“Cashback served as the cornerstone for ShopBack’s establishment in the Philippines and laid the foundation for us to build smarter shopping solutions,” said

Kristina Ay-ay, Co-Founder and Country Head, ShopBack Philippines.
“Living up to our value proposition as The Smarter Way, we have recently added a service aggregation feature for Grab and Uberrides to simplify purchase decisions for our users as well as partnering with honestbee for grocery & food delivery and FlytPack for the rental of Travel Wifis abroad.  We strive to become the one-stop portal for every Filipino’s shopping and lifestyle needs.”


Today, ShopBack powers close to 1,000 orders per hour, with an annual sales figure of over US$300 million for more than 1,300 partner merchants across the online retail, travel and lifestyle verticals. Over three and a half million consumers across six countries in the Asia Pacific have signed up with ShopBack since the company’s inception in 2014.

“ShopBack’s business model builds on the explosive growth of e-commerce in the Asia Pacific to drive tangible value for its users and cost-efficient sales generation for its partner merchants,” said Sean Lee, Partner of SoftBank Ventures Korea, “The model enables ShopBack to leverage user insights across shopping categories and develop smarter shopping solutions such as cross-category recommendations.”

“The ShopBack team has demonstrated the ability to build a pool of loyal users in a sustainable and scalable manner, which is the backbone of all successful businesses. We have high confidence that the team is able to deliver on their vision in the region, hence the follow-on 18 months after our initial investment,” said Sean.

The three-year-old start-up previously disclosed two seed funding rounds totaling to over US$1 million. This latest round of funding will be used to drive three key areas of development - acquiring world-class talent, launching new product features and establishing market leadership.

Talent key to long-term success

According to Heang Chhor, Managing Partner of Qualgro, "ShopBack consistently meets our high bar for delivering very strong growth. It has demonstrated exceptional ability to adapt and execute fast in very different markets across Southeast Asia. This rests on an innovative and fast-moving talent pool, that ShopBack has been able to attract, grow and motivate."

"Speed and results-orientation are key in the region, and ShopBack’s mantra of “Fail fast, learn fast and iterate faster”, has seen them rapidly become a regional platform for ‘The Smarter Way’ to shop online.”

ShopBack’s presence in six countries is driven by a team of more than 130 people. The management team hails from e-commerce and technology background with experience in scaling companies across the region.

Proven product-market fit laid foundation for ShopBack’s regional growth

ShopBack’s core business model is built on a strong foundation of multiple experimentations and iterations. It transformed from a one-day flash sale site to a perennial Cashback platform which enables it to deliver value to customers and partner merchants all year round.

“We have witnessed ShopBack’s growth journey and the founders’ dedication to the business from the early days,” said Edgar Hardless, Chief Executive Officer of Singtel Innov8. “With the flourishing e-commerce market in the region, we believe ShopBack is strongly positioned to realize their regional growth aspirations.”

ShopBack believes rapid and effective localization is critical for players operating in a fragmented region like the Asia Pacific. While its core service offering remains the same across geographies, different marketing and product strategies are adapted to better address the needs of customers in each market.

Powering the biggest online sale

Envisioning the smarter way to shop in the Philippines, ShopBack is set to stage its biggest online Year End Shopping Festival covering Single’s Day 11.11 on 11 November highlighting Lazada and AliExpress. Filipinos can get more discounts and cashback on international stores on Black Friday and Cyber Monday from 24-27 November. Also, ZALORA 12.12 Online Fever & Christmas and New Year Sales offering Super Cashback on Lazada, honestbee, Althea,, as well as Flash Sale items from over 1300+ partner online stores.

Visit or download the app foriOS andAndroid for an enhanced shopping experience.

Topics: ShopBack , e-commerce
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