DITO Telecommunity, the fastest-growing telecommunications provider in the country, launches DITO SA PUSO KO- a campaign that celebrates DITO subscribers’ love and loyalty featuring the box office king and queen Dingdong Dantes and Marian Rivera.
In a significant leap forward of being the Rated # 1 Mobile Network in the Philippines, DITO Telecommunity, the fastest-growing telecommunications provider in the country, proudly launches its newest campaign, DITO SA PUSO KO, featuring the stars of the top-grossing Filipino film of all time- Dingdong Dantes and Marian Rivera. This campaign celebrates the love of DITO subscribers and tells the story behind DITO’s constant pursuit of excellent customer satisfaction and digital innovations.
The release of the heartwarming online video with a special rendition of the iconic Filipino song “Dito Sa Puso Ko” captures the meaning of DITO’s biggest win yet of being the Rated #1 Mobile Network in the Philippines as awarded by Ookla, the global leader in network intelligence and connectivity insights.
This campaign underscores DITO’s unwavering dedication to enriching the lives of the Filipino people, providing them with reliable connectivity and innovative solutions to help turn their digital aspirations into reality. It also reflects the trust and loyalty of DITO subscribers nationwide, a true testament to their voice.
“Our newest campaign isn’t just about showcasing our products and services; it’s about celebrating the love and loyalty that our DITOzens feel with us. Subscribers na namin ang nagsabi, love nila ang service namin. We are number one in their hearts and minds,” said Evelyn Jimenez, DITO Chief Revenue Officer-Consumer.
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Renowned for their charm and charisma on and off screen, DITO brings in Dingdong Dantes and Marian Rivera, the stars of Rewind, as the power couple behind this new and exciting chapter in DITO’s journey.
“Launching this campaign with Dingdong and Marian, the newest members of the DITO family, is a pivotal move to encourage more Filipinos to experience our next-generation technology. As we all know, Dingdong and Marian are not just big names in the Philippine entertainment industry; they are icons that inspire positive change and growth across diverse communities. Being the digital stars of DITO signifies not just a collaboration but a shared vision—a vision of empowering more Filipinos nationwide,” said Jasper Evangelista, DITO Brand and Marketing Director.
In the recently released online video of DITO SA PUSO KO, Dingdong and Marian were initially seen as the only ones with hearts. Eventually, hearts blasted all over the place, spreading the DITO love to everybody. This scene reflects the journey of DITO; through the power of high-speed connectivity and value-for-money products, along with the DITOzens’ constant support and trust, DITO is now loved by millions of subscribers nationwide.
“Our entry into the market was a big challenge. We needed to find our place and establish who we are as a telco company and what sets us apart because breaking the long-standing duopoly in the Philippine telco industry was definitely not an easy task. But DITO thrived and flourished; we only started with thousands of subscribers, and now, after three years, we have millions of DITOzens who love and trust our products and services. And with that, we are really grateful.” Jimenez added.
Embracing this milestone and embarking on a new chapter with Dingdong and Marian is not merely a measure of success but a call to further elevate DITO’s standards.
“As we embrace this achievement with grateful hearts, we also acknowledge that this is just the beginning of our journey. Moving forward, we remain persistent in achieving our bold ambitions and stay true to our commitment to innovation, customer satisfaction, and inclusive technology for all,” Jimenez concluded.