The NBA debuted its 2024 NBA Finals campaign with a cinematic gem entitled “The Toast,” which is now streaming across all @NBA social platforms and the NBA App.
NBA Legend and three-time NBA Champion Dwyane Wade gathers a cast of former champions and famous NBA fans – Ray Allen, Mike Breen, Ken Jeong, Magic Johnson, Jimmy Kimmel, Isiah Thomas, Queen Latifah and the newest members of the Chicago Sky Kamilla Cardoso and Angel Reese – to celebrate the pinnacle of the NBA season with a toast “to the Finals.”
The road to the NBA Finals presented by YouTube TV continues tomorrow, May 22 when the Boston Celtics face the Indiana Pacers at 8 a.m. PHT on ESPN in the Easter Conference Finals and Thursday, May 23 when the Dallas Mavericks face the Minnesota Timberwolves at 8:30 a.m. PHT on TNT in the Western Conference Finals.
Click here to view “The Toast.”
For behind-the-scenes footage of the cast on set discussing the filming of “The Toast” click here.
The spot was directed by Dave Laden and created in collaboration with independent creative agency Translation. “The Toast” will run in broadcast and will live across all NBA social and digital platforms.
The campaign will also be extended through complementary creative in out-of-home, digital, audio and print assets including a pop-up activation at the Governor’s Ball Music Festival in New York on June 7-9. Beyond the creative, the Finals campaign will also be supported by the second Larry O’Brien Trophy Tour as Larry visits famous places and faces on the road to crowning the next NBA Champion.
The 2024 NBA Finals tips off on June 7 on One Sports, RPTV, NBA TV Philippines and Pilipinas Live. The complete Finals schedule on ABC is below.
Game 1: Friday, June 7
Game 2: Monday, June 10
Game 3: Thursday, June 13
Game 4: Saturday, June 15
*Game 5: Tuesday, June 18
*Game 6: Friday, June 21
*Game 7: Monday, June 24 * if necessary