It is customary among many Filipinos to repay what is given to them. But this Christmas season, Sunday PinaSaya redefines the cultural trait of “utang na loob” through its advocacy campaign that aims to spread kindness. Instead of paying the gratitude back, the program encourages everyone to just simply pay it forward.
Dubbed “I-Share Ang Puso ng Pasko,” the advocacy campaign is told through a 9-week comedy sketch which commences today. It’s the story of the modern day Robin Hoods: Melo, Gaston, and Bart, who are bailed out of jail by a mysterious person named Master Lodi. He gives the ‘Trekkings’ a mission to share good vibes and kindness to two people without expecting any reward. Each of their two recipients will do the same gesture to two people, and then they will do the same to two more, thereafter creating an expanding network of selfless giving.
Although the Trekkings are fictional characters, they will encourage real people from all walks of life to join the mission. Each week, cast members of Sunday Pinasaya will join their down-line recipients as they share the heart of Christmas to others. The act of sharing will be featured every Sunday and it shall be symbolized by the giving of a heart-shaped Christmas wreath.
GMA First Vice President for Program Management Joey Abacan thanks the viewers for their continued support. “In a way, this campaign is also our gesture of giving back. We are deeply thankful to all our viewers because they made Sunday PinaSaya the undisputed number one Sunday noontime show since it launched in 2015.”
Meanwhile, Sunday PinaSaya Supervising Producer Ramel David says, “We are so passionate about this campaign that we want everyone to follow suit. Just imagine how many lives you can potentially touch with just one simple mission that begins with yourself.”
Sunday PinaSaya also urges its viewers who will take on the mission to share their stories of giving online. They can post videos or pictures on the official Facebook page of Sunday PinaSaya or on their personal social media accounts, using the hashtag #IShareAngPusoNgPasko.
Select stories of giving from the viewers will be featured during the Christmas special of the program this December and will also be invited to watch the episode live and see their favorite SPS hosts.
Watch Sunday PinaSaya as “I-Share Ang Puso ng Pasko” stars rolling today. The program will also release the campaign’s official theme song which will be performed by the whole cast.