Just when you thought the 4-Cheese Whopper couldn’t get any cheesier, Burger King really upped the game with the unveiling of its latest celebrity endorser—the equally beefy and cheesy Billy Crawford. The multi-talented host/singer/actor is the new endorser for Burger King.
In the most recent campaign, Billy is endorsing the 4-Cheese Whopper, a certified bestseller for all burger fans who love biting into the ultimate cheeseburger experience.
“We are proud to present Billy as the fresh face of the brand. Billy’s outstanding talents and fun loving character are some of the qualities that people admire and can easily relate to. We are confident that Billy perfectly represents the brand and our famous 4-Cheese Whopper,” said Jo Anne Tan, senior marketing manager of Burger King Philippines.
Crawford, as seen in the newly released TV and online advertisement, invites every cheeseburger lover in the country to try the juicy, flame-grilled, 100 percent beef patty, topped with four types of oozing, stretching, and melting cheese.
Burger King’s 4-Cheese Whopper is 100 percent beefy, 400 percent cheesy, and 500 percent tasty; with a hundred percent beef patty grilled to perfection, topped with a delicious combination of Swiss, American, and Mozzarella cheese, with a generous amount of cheddar cheese sauce that leaves a satisfying taste in the mouth.
“When it comes to burgers, both taste and size matter, just like Burger King’s 4-Cheese Whopper, which also comes in a more king-sized serving loaded with generous servings of cheese and juicy beef. When it comes to burgers, I’m very choosy, that’s why I’m proud to be part of the Burger King family, where it’s hip to be cheesy,” says Crawford who has been part of the entertainment industry since he was three and is currently host of the ABS-CBN noontime show, It’s Showtime. Some of his popular TV programs include Pilipinas Got Talent and Your Face Sounds Familiar on Kapamilya network.