GMA Network celebrates another milestone as its YouTube channel has reached 5 billion views with 4 million subscribers, making the Philippine media giant one of YouTube’s fastest growing partners in the region.
Moreover, the Kapuso YouTube Channel has gained over 3 billion views in less than one year since GMA’s historic and unprecedented partnership with YouTube called Player for Publishers (PfP).
Through PfP (formerly YouTube Partner Program), viewers can watch officially uploaded and high quality videos of GMA programs online. The team-up of two industry leaders not only supports the anti-piracy efforts of the Philippine entertainment industry, but more importantly, addresses millennial video viewing habits.
Notably, the partnership with YouTube enabled the Network to gain far more subscribers in the past one year than in the nine previous years combined. GMA made long-form content available on YouTube midyear of 2017. This resulted to a fourfold growth year-on-year in watch time and achieved no less than 300 percent in revenue growth.
The said efforts further strengthened the Network’s prominence as a leading provider of premium content not only in traditional broadcast media, but in digital as well.
GMA’s YouTube channels include GMA Network (main channel), GMA News, and GMA Public Affairs, as well as the recently launched GMA Playground, and GMA Playlist.
GMA Playground houses child-friendly Kapuso programs like i-Bilib, AHA!, Sirkus, full episodes of Daig Kayo ng Lola Ko, Alamat and Art Angel.
GMA Playlist, on the other hand, features GMA-produced original songs. The top videos from the channel are theme songs of popular series such as Ika-6 na Utos, Super Ma’am, and Haplos.
GMA One (Online Exclusives) is an online series done in collaboration with GMA Public Affairs and the Entertainment Content Group (ECG). This aims to provide viewers with more YouTube-exclusive content or “Made-for-Web” content and is housed under the GMA Network channel.
GMA One initially produced three shows, namely, Adulting with Atom Araullo, #Goals with Gabbi Garcia, and Fact or Fake with Joseph Morong. GMA’s ECG launched new shows in February, namely, Thousanaire (Saan Aabot ang P1000 Mo), The Boobay and Tekla Show, Taste MNL, and All Access.
Recently, GMA also became the first broadcast network in the Philippines to produce content through YouTube Space in New York where GMA’s prominent artists Dennis Trillo, Jennylyn Mercado, Lovi Poe, Alden Richards, Betong Sumaya, and Dingdong Dantes recently shot videos for the Network’s channel.
A Google-owned subsidiary, YouTube is the undisputed global leader in the Advertising Video on Demand (AVOD) platform. GMA, through its digital arm GMA New Media, Inc. (NMI), has slowly built the partnership with YouTube in recent years as an indispensable ally in brand-building and as a reliable source of substantial online revenues.