Sanicare’s first brand ambassador
Doing something for the first time is exciting. What more if you go through many ‘firsts’ in a day?
This is what transpired in the Sanicare Hygiene Care Circle event held on July 25 at The Makati Diamond Residences.
The event itself was a first for Sanicare as they gathered the country’s top mom bloggers to talk about cleanliness and hygiene for the family.
For the guests, it was the first time to see the full range of Sanicare products from the Kitchen Hygiene and Bathroom Hygiene Lines to the Personal Hygiene and Baby Care Lines. The highlight of the event is a big first for Sanicare, their first ever brand ambassador, host and mom, Bianca Gonzalez-Intal.
According to Sanicare Marketing Director Lea Sio Pacis, Bianca is the perfect choice to represent the brand and not just because she has been a long-time Sanicare user.
“Bianca represents the moms of today. She is independent and hardworking but her priority is always caring for her husband and baby,” said Pacis.
Bianca expressed her excitement at being chosen as the first Sanicare brand ambassador. As a new mom, she has a heightened appreciation for keeping a hygienic environment for her little one. While being familiar with most of the brand’s offerings, she is also thrilled to discover the new, innovative products from the different Sanicare lines.
Innovation is at the heart of the Sanicare brand. “As a brand under Sanitary Care Products Asia, Inc. (SCPA), Sanicare has always been committed to upholding the value of hygiene by creating innovating ways to make sure that every Filipino gets the quality hygienic products that they deserve,” explained Pacis. This is why Sanicare is appropriately called, “The Hygienic Choice.”
The invited moms got a first-hand Sanicare Hygiene experience in the event starting with the Kitchen, Personal and Baby Care Stations. Three millennial moms, Frances Sales, Shari Macainag, and Sarah Tirona, were tapped to be at the stations to give out hygiene tips to the moms.
The moms got more tips when the new Sanicare brand ambassador, Bianca, shared her own hygiene knowledge through a fun Q&A game.
Before the program ended, Bianca praised Sanicare for being a trustworthy brand when it comes to hygienic care for Filipino families. She also thanked everyone in the event for the warm welcome she was given as the new Sanicare ambassador.
Host Stephanie Zubiri- Crespi closed the event by thanking the mom attendees and telling them to watch out for more firsts from Sanicare.