Since BINI’s explosive debut and rise as one of the country’s most prominent P-pop groups, they have achieved a historic milestone by edging out Taylor Swift to become the most-listened-to artist in the Philippines, according to Spotify Charts.
The achievement instantly solidified BINI’s status as a leading force in the Original Pinoy Music (OPM) genre and as a growing global influence.
The group’s meteoric rise to stardom happened with singles such as “Salamin, Salamin” and the upbeat summer anthem “Pantropiko,” gaining traction worldwide. These songs have become a popular choice for dance covers and other online content, even among non-Filipino social media users.
It came as no surprise that despite being kept under wraps, the group’s recent appearance at the Trinoma activity area in Quezon City, where they were introduced as the new faces of the leading fast-food chain Jollibee, attracted a massive turnout of enthusiastic fans. Hosted by Robi Domingo, the event underscored BINI’s growing influence and the robust support from their fanbase, known as “Blooms.”
During the event, Domingo engaged BINI in a discussion about their impact on promoting OPM internationally. Member Maloi expressed gratitude and a clear vision for the group’s future.
“We make sure that the pressure doesn’t get to us; we use it to know where we can improve and take constructive criticism. We want to say thank you so much to our supporters and to everyone who listens to our songs,” Maloi said.
“We couldn’t have gotten here if it weren’t for you guys. To be representing OPM is such an honor for sure. We promise that we will not disappoint our supporters and will continue to take OPM to the international scene,” the P-pop idol added.
Gwen, on the other hand, emphasized BINI’s commitment to integrating Filipino culture into their music and performances.
“From the very start, we try to incorporate Filipino culture into our songs and performances, including in our styling. That’s why we are so happy that people are starting to recognize it. If people notice that we can contribute something to OPM, we’re thankful because it means lumalawak na ang naabot ng Pinoy talents,” Gwen noted.
Meanwhile, Sheena acknowledged the collective effort that has propelled BINI to their current success.
“Malayo pa pero malayo na, kaya we’re grateful to the people na nakapalibot sa amin kasi hindi kami yung BINI ngayon if not for their support, especially to our Blooms, our management, God, and our family,” Sheena said.
As Jollibee ambassadors, the eight-member girl band will be part of several campaigns and promotions, including special appearances and exclusive content for the fast food chain. A new TVC for the Cheesy Yumburger was launched during the TriNoMa showcase to kick off their partnership.