Bulgari is continuing its celebrations following its recent 140th-anniversary bash in Rome with the announcement of its newest house ambassador, beauty queen, and fashion influencer Pia Wurtzbach.
In an announcement by the luxury jewelry brand, Miss Universe 2015 joins Bulgari as a ‘Friend of the House.’
Wurtzbach expressed her honor at joining the brand, citing Bulgari’s rich 140-year heritage of creating ‘pure gemstone magic.’
“[Bulgari has] been creating pure gemstone magic for over 140 years. And to be part of what’s next, the years to come, is truly an honor,” Pia shared in a statement.
She also mentioned that she’s particularly drawn to the stories and emotions each piece embodies for the wearer.
“Bvlgari is the epitome of timeless beauty. The stories behind each piece are like chapters from a classic novel—rich, captivating, and full of intrigue. There’s a certain call and power whenever I wear Bvlgari. It’s like stepping into a whole new world of elegance and confidence,” continued Pia.
As a brand ambassador, Pia will showcase the transformative power of Bulgari jewelry.
“To me, it’s not just about the jewelry; it’s about how it transforms a woman, how it empowers her to conquer any room with grace and poise—and live boldly in the moment,” she added.
The beauty queen also shared that she was thrilled to be part of Bulgari’s story and share the brand’s message of craftsmanship and creativity, no matter the inspiration—the eternal city, deep emotions, or the beauty of nature.