Volkswagen Ph gains a foothold in the North with the recent inauguration of its first dealership in Central Luzon. With the Laus Group of Companies as partners, Volkswagen Pampanga represents the sixth dealership of the German marquee as it continues to gradually expand its dealer network. “We are proud partners of the Ayala Group in this endeavor and we warmly welcome Volkswagen into our fold,” says Levy Laus, Chairman of the Laus Group of Companies.
After a brief blessing ceremony held at the Volkswagen dealership along McArthur Highway in San Fernando, Pampanga, VIP’s and honored guests proceeded to the sprawling Laus Group Events Center, where the Chairman hosted a formal sit down lunch and a small auto show highlighting the different variants of the brand.
Volkswagen Pampanga is expected to push the brand more aggressively in the Central and Northern Luzon regions, which are considered as two of the fastest growing automotive markets in the country. The Laus Group started in 1978 and is currently known in the automotive industry as a corporate powerhouse with his dominance of the Central and Northern Luzon markets. Almost all of the car dealerships in San Fernando’s automotive row is run by the Laus Group of Companies, except for Hyundai and Toyota. “This dealership is a crucial first step in securing our presence in this part of the country. Volkswagen Ph is delighted to have the Laus Group as our partner for growth,” states Franz Decloedt, Marketing Director for Volkswagen Ph.
Since its launch in 2013, Volkswagen has racked up strategic dealers around the country with their first at the Bonifacio Global City; Quezon Avenue in Quezon City; Sheridan in Mandaluyong City; Molito in Alabang, Muntinlupa and one in Cebu City. “Our parent company Ayala Corporation has been in business in the Philippines for over 180 years, and we can bank on one of the country’s oldest, largest, and most successful companies to provide us with the support to keep our dealer network stable and moving forward at all times. We are honoured and excited to forge this partnership. Volkswagen Pampanga will play a crucial role in Volkswagen’s nationwide expansion, and will bring us conveniently closer to where our loyal clients and new customers are,” states John Philip Orbeta, President and CEO of Volkswagen Ph.