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Monday, December 30, 2024

TV5 executive upbeat on station’s prospects

The head of TV5 Network Inc. vowed to turn around the broadcasting network in the next coming years as it set to implement new strategy. 

“I’ve always been transparent and it (TV5) continues to struggle but what I’m most proud of is recently I just secured approval for the strategic plan of TV 5 and hopefully in the next coming years I’ll be able to turn around the business,” Jane Basas, president and chief executive of TV5, said.

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“There are other major announcements that will happen in the next months, but we’re not at liberty to say yet. When we’re ready to say it, we’ll make the announcement,” she added.

TV5 earlier said it was planning to overhaul its programming strategy next year to boost advertising revenues.

The network aims to break even this year. 

Basas also said the company expects to generate more revenues for the broadcasting of the 30th Southeast Asian Games from November 28 to December 11.

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