March 09, 2019 at 08:00 pm
For today’s generation of modern and multi-tasking Filipino women, the most valuable currency is time.
Time, as the adage goes, is gold. Time lost cannot be restored. And time saved enables women, and men alike, to do more—spend longer and better-quality time with loved ones, pursue passions and unlock new opportunities.
Time at home is especially valuable for women who share in household tasks. Efficiency is the name of the game. After all, time at home is best spent enjoying life’s simple pleasures.
This is where LG’s smart home technologies play an invaluable role. In the daily struggle for efficient use of precious time, the electronics giant’s intuitive and smart technology takes the burden out of household tasks so that they do not take more time, and energy, than is necessary.
Take the LG’s TwinWash, powered by SmartThinQ technology, as an example. It allows users to control and monitor the washer anytime and from anywhere using the LG mobile app. It can also be linked to Google Assistant or Amazon Alexa so users can remotely start or pause a load, monitor cycle status and ‘command’ the washer to perform other functions.
The InstaView Door-in-Door refrigerator is another case in point. It minimizes loss of cold air, prolongs freshness and saves energy and time, with the simple act of knocking twice. It may seem insignificant but as multi-tasking mothers, wives, sisters, and women know—one less thing to worry or think about is always a relief.
A recent study from the U.S. found that “invisible labor” at home can take a toll on the mental and emotional wellbeing of women who are expected to perform these tasks. Invisible labor refers to household responsibilities that are not physically enforced.
For instance, a working mom can count on her husband and children to take turns in doing the laundry, but she is expected to ensure that the detergent does not run out or that all the dirty clothes are included in the load. This mental burden, on top of physical tasks, work demands, parenting responsibilities, and spousal obligations can leave women feeling overwhelmed and exhausted.
Thus, the availability of smart home technologies, like LG’s line of powerful, modern and user-friendly home appliances, do more than just make the job easier or faster. More importantly, these technologies empower women to take control of their time at home and enable them to focus on that which nurtures them, whether it’s family or much-needed self-care.
Celebrating women empowerment
The annual celebration of International Women’s Day (IWD) is a global day that recognizes the “social, economic, cultural and political achievements of women.”
It embraces the struggles and the evolution of women’s roles at home, in the workplace and in the community. Since the first celebration in 1911, much has been achieved but much more needs to be done, and the home has always been a crucial battleground for these milestones.
As a globally renowned brand that makes an impact on the lives of millions of women daily, LG exemplifies the fundamental purpose of smart home technology solutions—to create transformative experiences that improve the lives of its users, both women and men.