THROUGH the years, Samsung has secured its place as the leader in home entertainment by pioneering technologies that have revolutionized the way consumers interact with their television sets. In May, the brand made headlines when it launched the Samsung QLED TV that promises to deliver superior color and image quality. But just when everyone thought TVs couldn’t get any more groundbreaking, Samsung shook things up yet again with the launch of The Frame, an innovative concept that merges world class-art and design with its award-winning technology.
Samsung The Frame breathes new life to home design and gives purpose and meaning to TV, 24 hours a day. When it is powered on, The Frame offers premium picture quality. Meanwhile, when not in use, it becomes a customizable work of art where you can freely curate your favourite artwork and photos, transforming the room into a more vibrant and personalized environment.
Through its Art Mode feature, Samsung The Frame can display any piece from the Samsung Collection, a built-in library of over 100 exclusive works by renowned global artists commissioned and hand-selected by the tech giant. With options in 10 different categories–wildlife, landscapes, drawings, digital art, still life and more–there’s something for every unique preference. If these are not enough, The Frame has an Art Store for an unlimited access to a plethora of collections. You can also opt to upload your personal images, and customize its display with a variety of layouts and filters using your smartphone.