Elle, the ultimate reference in terms of fashion and trends is a lifestyle above all.
After the magazine, ready-to-wear clothing, accessories, makeup, and home sectors, Elle now inspires a collection of trendy, radiant, and creative perfumes for babies, kids, and teens.
Adult favorite is the baby fragrance, So Cute!—a natural, alcohol-free, hypoallergenic, and unisex fragrance inspired by dreams of young moms and the nature of babies—soft, loving, and full of laughter. The perfect gift for a newborn or a birthday, it will mark the start of a long story.
For little girls full of joy and mischief, the tangy and contemporary scent of So Pretty! is the must-have fragrance. This long-lasting Eau de Toilette mix of raspberry, mandarin, and rose will surely bring the little girly-girl and her mom one less thing to worry about. So Sweety! on the other hand, is a delicate and sensitive Eau de Toilette. This fragrance of apple, green almond, citron, and freesia is all about carefree happiness for dreamy little girls who like to look stylish. This is the joyful ‘it’ fragrance for charming little girls.
Elle Mademoiselle, inspired by Paris’ style with an international appeal, is a collection of contemporary and feminine fragrances for trendy teenagers. It launches with two fun yet timeless Eau de Toilette fragrances: So Lovely! and So Chic!. So Lovely! is a fruity and modern scent filled with joy, a touch of cheerfulness, and a hint of cheekiness—an irresistible mixture of apples and berries, grace and energy. So Chic! is a daring yet natural scent that channels elegance, tenderness, love, and dreams, and an unmatched blend of pear, flowers, and vanilla, a must-have collection for a connected tribe of young ‘besty’ groups looking for their first trendy perfume.
From the expertise of the French perfumery Berdoues, Elle is Parisians’ lifestyle perfume and should prove to be the much-coveted quality perfume for fashionable young girls—and babies in the country. When shopping for the little ones, think of Elle—trendy yet timeless, fun yet elegant, international yet so French-y.
Elle Fragrances will be available in 50 mL (P1,250) and 100 mL (P1,950) bottles at leading department stores nationwide. Exclusively distributed by Rustan Marketing Corporation.