Two retail giants, both celebrating their milestones this year, team up to bring smiles to kids and kids-at-heart.
The “Share-A-Smile,” launched recently at SM City North Edsa, brings together SM, which turns 60 this year, and the Walt Disney Company Philippines, whose beloved Mickey is celebrating its 90th anniversary.
“Mickey has become a friend of every kid and everyone who is a kid at heart,” says Veronica Cabalinan, The Walt Disney Philippines country head. “This year marks our milestone year as we are celebrating 90 years of fun, laughter, and smiles that Mickey Mouse has brought to fans all over the world,”
She added, “We are happy to be collaborating with SM in a series of celebrations, activations, and retail promotions that will allow Mickey to celebrate his anniversary with all his Filipino fans.”
A joint project of SM Supermalls and SM Retail, in partnership with The Walt Disney Company, the campaign showcases the Mickey True Original collection now available in SM Malls nationwide.
There are 60 exclusively designed Mickey inspired shirts that tell the iconic story of Mickey through the years.
Aside from that, a special edition Mickey and Minnie Mouse plush toys were released and are now available at all Toy Kingdom stores nationwide. Other #MickeyTrueOriginal merchandise also include bags, toys, stationery items, and many more.
Dreams do come true as Mickey also treated his fans to an exclusive Meet and Greet session. Members of the Down Syndrome Association of the Philippines had the chance to hug Mickey tight and close.
Disney fans can join in Share-A-Smile’s Roving Caravan which is scheduled to make stops at different SM Malls: Megamall (Oct 2-16), MOA (Oct 1-12), Aura (Oct 17-26), Southmall (Oct 18-31), Fairview (Oct 2-16), San Lazaro (Oct 2-16), and SM Marikina (Oct 18-31).
Go to www.smsupermalls.com for more information.