The Hong Kong Tourism Board teams up with National Geographic to promote its 10th annual “Great Outdoors” campaign, featuring 13 of the country’s most stunning landscapes.
The campaign includes an authoritative guidebook, Your Guide to Hiking & Cycling in Hong Kong, photo gallery as well as collaborative content with insights from National Geographic photographers and trail experts.
Visitors to Hong Kong can now discover some of the country’s most picturesque nature trails through the contrasting lenses of the “One Place, Two Perspectives” narrative. The contrasting city views with verdant mountains, traditional villages with natural flora and fauna, and beautiful landscapes with stunning seascapes present Hong Kong as a jaw-dropping, breathtaking visual dichotomy.
These tales of contrasts celebrate the hard-to-believe fact that about three-quarters of Hong Kong’s landmass is actually countryside and that the vast network of hiking trails is easily accessible from any corner of the city.
“We are delighted to be working with a powerful brand like National Geographic, which has a huge number of followers, who enjoy traveling and adventures,” says Anthony Lau, executive director of HKTB.
He continues, “In this fresh attempt to showcase Hong Kong’s natural beauty through stunning photography and inspiring stories by some of the world’s top photographers, we hope to encourage visitors to discover another side of cosmopolitan Hong Kong during the hiking season from November to March.”
“One Place, Two Perspectives” will be presented by a talented team, including French photographer Matthieu Paley, one of Nat Geo's contributing photographers in the world.
Meanwhile, National Geographic's award-winning photographer Tugo Cheng, whose background in architecture gives his work a unique aesthetic, will dish up an inside scoop on the beauty of Hong Kong’s natural landscape.
Trail runner Wyan Chow Pui-yan, who was the first local female to win the Vibram Hong Kong 100 and who placed 17th in the Ultra Trail World Tour, will lead the Nat Geo team into Tai Mo Shan Country Park—the city’s tallest mountain, at 900 meters above sea level.
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