British model and writer Alexa Chung exudes understated chic and elegance regardless of the pose.
In her latest campaign for Italian shoe brand Superga, of which she’s been the brand ambassador since 2011, Chung lends her effortless elegance while seated on the floor, posing on a stool, laying on a classic leather sofa.
The new Superga advertising campaign for the fall/winter 2019 season encapsulates the most authentic spirit of the brand, which is rooted in timeless, effortless, laid-back refinement.
Photographer Robin Galiegue captured Chung charmingly posing on a neutral background at London’s Spring Studios.
The essential atmosphere enhances the distinctive, evergreen attitude of the Superga offering. The footwear is further exalted by the slightly androgynous, urban, and definitely chic looks of slick blazers, slim denim pants, mannish suits, and striped shirts worn by Chung and styled by Virginie Benarroch.
Chung wears some of Superga’s most iconic styles such as the brand’s hero product, the 2750 tennis shoe in white canvas. Challenging the logo mania trend, the 2790 sneaker features the platform embellished with the eye-catching Superga lettering.
The campaign also puts the focus on some of the styles included in the new Superga x ALEXACHUNG collection, including the signature high-top and low-top sneakers worked in black satin and burgundy suede, respectively, as well as the fashion icon’s beloved mule design crafted from white leather and embellished with multi-colored grommets.
In the Philippines, Superga is located at Central Square in Bonifacio High Street Central, Ayala Center Cebu, Estancia Mall, Greenbelt 5, Robinsons Magnolia, Rustan’s Alabang Town Center, Rustan’s Glorietta 3, Rustan’s Shangri-La, SM Megamall, and 158 Designer’s Boulevard Mall of Asia.
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