American clothing label Tommy Hilfiger enters the world of sportswear with the global launch of Tommy Sport.
The new apparel line for men and women fuses the brand’s classic American cool DNA with best-in-class athletic designs.
With comfort at its core, sports wardrobe essentials integrate compression technology, water-repellent fabrics, and moisture-wicking and stretch elements fused with a contemporary twist.
The performance-driven pieces are ergonomically built for optimal movement and multi-purpose use for the next generation of consumers who approach wellness, outdoor activities, and general fitness as a lifestyle.
“Active living has evolved into a way of life and changed the way we dress, with the next generations looking for designs that fit their on-the-go lifestyle,” said Tommy Hilfiger.
“Clothing needs to follow this trend and we are delivering on consumer expectations with Tommy Sport, which injects a cool and bold edge into performance. We are taking iconic pieces from our archive to the future with modernized classic sports fabrics and executions.”
The Tommy Sport spring 2019 collection for men and women re-energizes classic activewear styles with a versatile twist to move from the running track to the city. The collection modernizes sport essentials, including sports bras, leggings, shorts, and tank tops with bright color-blocking, oversized star graphics, striped tape, and unexpected detailing.
Recycled and lightweight fabrics mix with technical functionalities for a collection that blends fashion and technical refinement with a sharp edge.
Further, styles feature the new Tommy Sport logo, inspired by the iconic Tommy Hilfiger flag, which celebrates the brand’s DNA with a bold red, white, and blue color palette.
Tommy Hilfiger is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Kiss & Fly–NAIA Terminal 3, Newport Mall, Rustan’s Makati, and Rustan’s Shangri-La