Beautifully new you

The SM Store welcomes the New Year with a campaign that encourages everyone to unleash their beautifully new self. 

#NewYouAtSM aims to bring freshness to one’s look by incorporating new and exciting trends featuring products available at the department store’s beauty section. 

Embrace the rainbow as beauty embarks on a multi-colored, maximalist journey for spring 2019. From awesome color-pop makeup straight off the catwalk to the K-beauty craze, The SM Store rounds up the must-haves.  

Find out what’s in store with #NewYouAtSM. Also check out The SM Store’s New You catalog for new collections.