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Tuesday, March 19, 2024

A dark take on classic fairy tales

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Two American visionaries and global originals join forces for a “dark fairy tale” collection. 

The Disney x Coach: A Dark Fairy Tale is a special edition collection that subverts classic Disney Princess tales with a dark and romantic twist on Coach’s ready-to-wear and leather goods. 

Leather goods with Disney-inspired patches and embellishments. 

Found and styled within the brand’s pre-fall 2018 collection, the pieces play with spooky undertones and the tension of nostalgic Disney animations to create a halo collection inspired by an American gothic fairy tale of New York.

This collaboration recontextualizes unexpected motifs from Snow White and the Seven Dwarfs and Sleeping Beauty—think dark and dreamy castles, poisoned apples, and wide-eyed woodland creatures—for a play to the edgier, darker side. 

Jersey hoodies, crossbody bags, and fanny packs from the collection. 

Retro t-shirts with rock-and-roll fonts and a nostalgic color palette are styled with tough moto jackets, while Coach’s recognizable signature print is enhanced with darker graphics and bold leather detailing for an unexpected juxtaposition. 

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The collection also showcases authentic Coach American sportswear—jersey hoodies, sneakers, and fanny packs with Disney-inspired patches and embellishments. In a nod to the storytellers of Disney and the craftsmanship synonymous with Coach, a special story patch was made to commemorate the collection. 

The special edition collection marks Coach and Disney’s third collaboration, an ongoing relationship which is both personal and a continuing inspiration to Coach creative director Stuart Vevers. 

Jersey hoodies, crossbody bags, and fanny packs from the collection. 

“I have always loved Disney—both the movies and the fantasy worlds created that have captured my imagination for many decades. It was fun to explore the darker side of these stories and mix Disney’s nostalgic charm with Coach’s creativity to bring my memories from these fairy tales to life within our world of accessories and ready-to-wear,” said Vevers. “The Disney spirit truly reinforces the new youthful perspective we are bringing to luxury at Coach.”

The Disney x Coach: A Dark Fairy Tale is now available at Coach’s stores and coach.com.

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