Twenty-two-year-old model and TV personality Kendall Jenner is the face of 70-year-old French leather goods label Longchamp’s fall/winter 2018 campaign.
The partnership symbolizes Jenner and Longchamp’s shared values of championing effortless worldliness and of celebrating a global, versatile sense of style.
“I think there’s this synergy between the term ‘world citizen’ and Longchamp,” opines Jenner. “To me, a world citizen is someone who wants to share more of an understanding of different cultures. With Longchamp, while the collection always has a touch of the Parisian, it is something that can be worn around the world, by women who support this idea.”
This season’s partnership with Jenner marks Longchamp’s 70th Anniversary and follows the brand’s long-standing tradition of working with the industry’s most creative and talented names.
In this fast-paced digital age, Longchamp is evolving—expanding its global footprint and speaking to a new generation of customers who value an independent spirit and celebrate authenticity. It was with this vision in mind that Longchamp’s chief executive officer Jean Cassegrain and his sister, artistic director Sophie Delafontaine, found Jenner to be the obvious choice for their latest campaign.
“Kendall is free, independent; she travels, she goes fast, always with style—which is how we see the Longchamp woman,” says Delafontaine. “Her talent is not only in the way she acts but in the way she interacts—she is an authentic personality in the millennial generation.”
Cassegrain adds, “Kendall Jenner represents the aspirations of the new Longchamp woman. A feeling of freedom, freshness, and authenticity in a world that is continuously moving faster and faster. Longchamp is the brand of women who are, like Kendall, active, multi-faceted, multi-talented, and with a creative and independent spirit.”