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A new fashion capital

Penshoppe proves once and for all that no other brand can throw a shopping party quite like them.

In celebration of the opening of its newest flagship store in UP Town Center, the country’s favorite casualwear brand recently gathered together some of the country’s fashion authorities, top models, and up-and-coming celebrities in UP Town Center for a night of fun, sweet treats, rad music, and nothing less than the most up-to-date fashion styles.

Penshoppe brand director Jeff Bascon with Donnie Pangilinan, Maricel Laxa-Pangilinan, Alice Liu and Anthony Pangilinan at the opening of the clothing brand’s flagship store. (Inset) DJ Tom Taus sets the mood for the party
“As a brand that represents the youth’s vitality and taste for adventure, we need to make sure that our new flagship store gets the welcome party it deserves” shares Penshoppe’s Brand Director Jeff Bascon.

Dubbed “Penshoppe Capital”, the 800-square meter fashion haven features an edgy yet minimalist layout with white walls, floors and ceiling. It also has giant LED screens playing the brand’s latest campaigns in place of display windows. As its biggest store in Metro Manila, it is the one place to go to if you want to check out all of Penshoppe’s latest offerings.

From left: Sammie Rimando, Jane de Leon, Krissha Viaje and Leyana Magat
Bascon says, “One of our biggest considerations when designing Penshoppe Capital is to make it a destination—one that people will seek out. In order to do this, we need to create a unique shopping experience. That’s when we thought about playing with space. The store is a bit edgy yet still maintains that feel-good vibe that Penshoppe is known for. It’s laid out in such a way that shoppers can easily move from one section to the next, and allows everyone to have a clear view of the brand’s offerings at a macro perspective.”

LJ Moreno
Alex Medina
Lending their talents to set the mood for the one-of-a-kind fashion party were DJ Tom Taus and Sanya Smith. Some familiar faces seen during the event include Aryanna Epperson, Benjamin Alves, Guji Lorenzana, Cesca Litton, Donnie Pangilinan with parents Maricel Laxa-Pangilinan and Anthony Pangilinan, ex-PBB Housemates Wil Dasovich and Luis Hontiveros, Star Magic talents Josef Elizalde, Joe Vargas, and Jane de Leon, as well as PBA basketball star Jimmy Alapag and wife LJ Moreno. Top models Sky Yang and Julia Lavareza and some of the country’s top fashion bloggers were also present during the launch.

Topics: Penshoppe , UP Town Center , Jeff Bascon , DJ Tom Taus , Sanya Smith , Aryanna Epperson , Benjamin Alves , Guji Lorenzana , Cesca Litton , Donnie Pangilinan
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