Over 400 designs and 30 themes are just waiting to be collected by Hot Wheels enthusiasts this 2016. The rules of the road are certainly bound to change with the US die-cast toy cars maker continuing to create innovative products that never fail to thrill boys of all ages.
In its more than four decades of existence, Hot Wheels has evolved into a lifestyle brand that has remained steadfast in its commitment to be better, go faster and jump higher. This year, Hot Wheels is upping the challenge as its new campaign aims to empower boys of all ages with exhilaration and achievement through customization and competition, imagination and hacks, cool cars and a daring attitude, encouraging enthusiasts to not just make it awesome but “Make It Epic.”
Hot Wheels isn’t just a toy; it can be the ride of a lifetime. Kids can channel their creativity when they build their own Track Builder System, jam with friends and Connect Your Sets to fun and imaginative storytelling. Play is epic with city and off road challenges with the Speedtropolis and Autolift Expressways.
But there’s more, with popular action characters and superheroes (as well as villains) from Star Wars, Marvel, DC Comics, Justice League, Nintendo, Fast & Furious and many others in a die cast Hot Wheels vehicles. Entertainment goes on high speed with cars in over 50 designs to collect.
Two epic events are also roaring ahead this 2016 as Hot Wheels and Toy Kingdom brings Epic Race, a national toy car race this summer, and Epic City Track Building Metropolis – a first record-breaking attempt of the biggest Hot Wheels City in the Philippines in September. Check out the nearest Toy Kingdom for more details or like Make it Epic Philippines on Facebook.
For more on the latest and hottest designs, visit www.HotWheels.com. Hot Wheels race buddies are available at all Toy Kingdom Express outlets in SM Stores and Toy Kingdom Stores in most SM Supermalls.
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