As part of its global efforts to transform into a digital and customer-centric market leader, Manulife has partnered with ride-hailing service Grab to educate Filipinos on the go about the importance of saving and investing.
Two hundred Manulife-branded vehicles are currently installed with a tablet where passengers can watch informative videos featuring actress Isabelle Daza, comedian Kaladkaren Davila, and TV host Victor Anastacio. After each video, they can opt to schedule an appointment with a financial adviser by filling up an online form.
Passengers will be asked to input their name, email address, and preferred date of appointment when they sign up. Manulife will then match them with a financial adviser.
“In our commitment to provide innovative financial solutions to our customers, we are using technology to make it easier for them to plan for their futures and live better lives,” said Manulife Philippines president and chief executive Ryan Charland. “With our partnership with Grab, we’ll be able to turn Filipinos’ idle time more productive by showing them ways they can manage their finances so they can secure their futures.”
Brian Cu, country head of Grab Philippines added, “We are aligned with Manulife in our vision to make Filipino lives better. Our partnership with them enable us to create a better customer experience for our passengers, giving them an opportunity to reach their destination in life by helping them plan for their future.”
The Manulife-branded vehicles will ply Metro Manila and nearby provinces’ roads until December.