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Friday, April 26, 2024

Wellness campaign for BPO agents

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“BPOs (Business Process Outsourcing) appeal to many working-age Filipinos because of the abundance of jobs they offer. Finding and keeping well-paying jobs is a real concern for many BPO workers, a lot of whom support families and households financially. However, health and wellness should not take a backseat to keeping the job and advancing in one’s career.” 

This sentiment is shared by Karlo Patron a brand manager of healthcare company Johnson & Johnson. 

According to a study written by Lorenza Errighi, Charles Bodwell, and Sameer Khatiwada, entitled, “Business Process Outsourcing in the Philippines: Challenges for Decent Work,” night shifts are one of the major contributing factors that can cause disruptions in work-life balance, affecting both the physical and psychological well-being. 

In a bid to promote health and wellness within the huge BPO sector in the country, J&J Philippines and the Department of Health launched Voice Your Care. 

Former Health secretary Jean Ubial-Rosell and Johnson & Johnson Philippines brand manager Karlo Patron lead the launch of Voice Your Care campaign

Through health modules co-created with the DOH, on-ground activities, workshops with healthcare practitioners, and information driven digital content, Voice Your Care hopes to create a behavioral change that would empower every BPO agent to actively seek treatment for their ailments and choose a healthier lifestyle. 

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J&J Philippines and the DOH will be rolling out activities throughout the year; including health caravans with healthcare practitioners, corporate social responsibility initiatives with private companies, and strategic partnerships with BPO companies. 

“As a leader in healthcare, we want to make sure that we are present in every Filipino’s life stage—making sure to care for them in every way that we can, in whatever environment they are in. Through Voice Your Care, we hope to start that change in the BPO industry,” ended Patron, Voice Your Care project lead. 

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