QuickBites: Cheesy Yumburger just got cheesier

Cheesy Yumburger just got cheesier

Take a well-loved cheesy classic and take it to another level of cheesiness.

This is Jollibee’s perfect recipe for the recent slew of flavor innovations it serves to millions of Filipinos all over the country and in the world. The newest offering to receive an upgrade is the Cheesy Yumburger, a popular variant of the fast-food giant’s pioneering Yumburger.

“The new Cheesy Yumburger is the Pinoy cheeseburger,” said Luis Berba, Jollibee brand manager for YUM Burgers. “It’s the classic combination of beef, cheese, and Jollibee’s very own special burger dressing that has made it so popular among Filipino diners of all ages.”

Creamy cheddar makes Cheesy Yumburger cheesier
Despite the Cheesy Yumburger’s enduring popularity, the Jollibee team still wanted to improve the flavors and dining experience for its ever-expanding customer base. So they went back to the Research and Development lab and went around asking actual diners what they would like to see and taste in their cheeseburgers.

The result is a cheesy concoction like no other Jollibee fan has seen before. Creamy cheddar cheese is melted on top of the 100 peercent beef Yumburger patty, making for a mouthwateringly cheesy and beefy experience with every bite.

“Jollibee is always committed to constant innovation of flavors and dining experiences for our customers,” added Berba. “The new and improved Cheesy Yumburger, with its uniquely Pinoy taste and cheesier flavor profile, is more delicious than ever—the perfect Jollibee offering for burger lovers who want langhap-sarap goodness in their cheeseburger.”

Cheesy Yumburger is available for dine-in, take-out, delivery, and drive-thru at all Jollibee stores nationwide. Prices start at P45.00.


Discover the new ‘thin’ twist in Oreo Thins

As we grow older, our taste palette matures too. It shows in the food we prefer. We explore for new tastes and sensations 

Oreo Thins is a testament to the innovative experience of its local marketer, Mondelez Philippines Inc., which is celebrating its 54th year of catering to the snacking preferences of Filipinos. Mondelez Philippines saw an opportunity to propose an Oreo that has more crunch, same flavor, a new young adult target audience and of course, a brand new snacking experience. 

Oreo Thins is made of thinner Oreo cookies and a layer of Oreo creme
Oreo Thins puts a modern and refreshing spin on your classic chocolate cookie. This grown-up version of Oreo is a more sophisticated sandwich cookie, made of delicate, thinner cookies with a layer of signature Oreo crème for the perfect combination of classic delicious Oreo taste, crispy texture and perfect sweetness. It weighs only 5.9g and measures only 7.2mm thin. Available in Vanilla Delight and Tiramisu, Oreo Thins is perfect for your coffee breaks and tea time. 

Oreo Thins is available in Tiramisu and Vanilla Delight flavors at P 41.50 per box.

Topics: Jollibee , Cheesy Yumburger , Oreo Thins
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