For the last 16 years, leading food brand Good Life has been continuously bringing authentic Asian flavors closer to Filipino palates, and celebrated this milestone with a grand Chinese New Year festival entitled “Good Life Flavors of Fortune: A Celebration of Good Life” at the TriNoma Activity Center that attracted a huge crowd. The successful four-day affair also marked the brand relaunch of Good Life products in the Philippines.
“Good Life is honored to become instrumental in keeping Chinese culture and celebrations alive and now, part of the lives of many Filipinos. No matter what the occasion, from a regular weekday meal with the family, a grand celebration, to catering large crowds via one’s food business, customers are assured that Good Life will deliver on its promise to make every meal authentic, best-tasting and wonderfully special, all the time,” said Karen Saguiped, product manager of Fly Ace Corporation.
Spectators were treated to an array of traditional Chinese performances, among them the dragon and lion dance exhibition by Philippine Sen Hua. Present at the ribbon-cutting ceremony were Fly Ace Corporation executives and Good Life brand team led with members of the Federation of Filipino-Chinese Chambers of Commerce and Industry, Confucius Institute at the Ateneo de Manila University and ChinoyTV.
According to Fly Ace VP for Marketing Abraham Cipriano, Good Life patrons can look forward to more marketing activities and exciting new products. “Good Life is all about food and Asian celebrations, and it believes in celebrating everyday occasions with family. Just like the Chinese, Filipinos are very family-centered. Simple things in our home like sotanghon, pancit canton, bihon, siomai, all these come from the Chinese history and these have influenced and become ingrained in the Filipino culture,” he said.
The event also featured the Good Life Chinese Food Fair which had food sampling featuring the different Good Life products in partnership with Center for Culinary Arts, Manila (CCA Manila). Live Chinese cooking demos by CCA chefs Michael Cheng and Lionel O’Hari Go, and food stylist chef Sharlene Tan.
Offering a complete selection of Asian food products that bring out the genuine taste and flavor of favorite Asian dishes since year 2000, Good Life – whose name is inspired by the common association of longevity with noodles – carries a variety of top grade products.
The highlight of the event is the first ever Good Life Chinese Culinary Cook Off with students putting their culinary skills to the test in coming up with their own modernized interpretation of a traditional Chinese Lauriat. Using Good Life as the main ingredients and after nearly five hours of heated combat, emerging as the Good Life Chinese Culinary Cook Off grand winners are the Culinary Champions team of CCA, while the special award for Best Overall Dish went to the Vermicelli Taro Snapper by Michelle Lim.
Good Life food products are available in all major supermarkets and grocery stores nationwide. Learn more at www.flyacecorp.com or like Good Life on Facebook (goodtastegoodlife).