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In pursuit of progressive discussion

Social creative campaign spotlights gender equality, mental health

Inspired by deep conversations that spark progressive thought, elicit humor and laughter, and inspire positive change, San Mig Light teams up with a local retail brand to launch a social creative campaign featuring 20 artists. 

LET’S TALK. San Mig Light teams up with PURVYR to launch a social creative campaign featuring merchandise designed by 20 artists. Each design aims to ignite progressive discussions on social topics such as gender equality, among others.
The campaign, dubbed “20 Light Years,” marks the 20th anniversary celebration of San Mig Light in the Philippine market. The light beer brand tapped local retail brand PURVEYR to create a collaborative campaign that aims to inspire Filipinos to engage in important social conversations more.

The retail collection consists of 20 different designs by Filipino artists and designers. The collection includes five types of merchandise—t-shirts, tote bags, scarves, beer mugs, and coasters—with designs inspired by four social topics “that deserve a spotlight right now.”

The topics on spotlight are gender equality, arts and creativity, community development, and mental health. Each social topic has a merchandise set of five different designs, as each artist was assigned to one social topic and one type of merchandise.

Gender Equality

Kita (t-shirt), TRNZ (tote bag), Gianne Encarnacion (scarf), BLIC (beer mug), Kris Abrigo (coaster) 

Scarf by Gianne Encarnacion
Community Development 

Hey, Mady! (T-shirt), Jai Hernandez (tote bag), Anina Rubio (scarf), Sleek Shy (beer mug), Distort Monsters (coaster)

Tote bag by Jai Hernandez

Mental Health

Donsuki (t-shirt), Issabarte.art (tote bag), Ev.yu (scarf), Raise Hell (beer mug), Jill Arteche (coaster) 

Beer mug by Raise Hell
Arts and Creativity

Chad Manzo (t-shirt), Bastinuod (tote bag), Strap (scarf), Tropical Futures Institute (beer mug), Revere (coaster) 

T-shirt by Chad Manzo
The collection is available at PURVEYR Post Poblacion, online through PURVEYR.com, and at all the “20 Light Years: Usapan” panel talks that San Mig Light and PURVEYR will be hosting until the end of January 2020. 

Four panel talks will be mounted in four different locations in the country: Gender equality in Quezon City in November, Community development in La Union on Dec. 7, Arts and creativity in Cebu City on Jan. 11, and Mental health in Makati City on Jan. 25.

Topics: San Mig Light , PURVEYR , Arts , Social conversations

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