Real estate leaders tackle industry challenges
The event, moderated by Lamudi’s chief executive officer, Bhavna Suresh, highlighted issues such as the role that internet plays in the real estate sector to what’s in store for the commercial and residential property developers targeting the POGO (Philippine Offshore Gaming Operator) market. The roundtable’s panelists were Mr. Christophe Vicic, country head of JLL Philippines; Mr. Janlo De Los Reyes, JLL Philippines’ head of research and consulting; Mr. Steve Chien, regional controlling principal of Keller Williams; and Ms. Elizabeth Ventura, president, and executive director of Anchor Land Holdings, Inc. Technology’s pivotal role As the internet continues to evolve, members of the panel opined that trends in digital marketing will continue to help them communicate their products and services to their clients. Anchor Land’s Ventura noted that not only are they able to educate their clients better about their property offerings, but the projects that the company ventures into have become more viable because of the information that they get about their prospective clients and the feedback that they receive from them. “When you’re very clear with the needs of the clients, you can properly plan your projects,” Ms. Ventura said. She added that online real estate property platforms such as Lamudi will continue to play a more critical role in strengthening the relationship between property developers like Anchor Land Holdings and property seekers who use the online platform in their search of properties to buy and invest it. “We need more info about the clients so we could advance and improve our offerings,” she explained. Interest surge Suresh revealed that Lamudi, has seen an average growth rate of 40 percent week on week in terms of search activity in January 2019 alone. “We’ve never seen numbers like these,” she said. “That’s what we’re very excited about. We’ve seen so much traffic coming in from the Middle East and from the US.” Keller Williams’ Chien likewise credited the property portal for playing a pivotal role in the real estate industry and in helping generate interest among individuals who wanted to become potential real estate agents. “It’s a movement,” Chien said, adding that Keller Williams, which is one of the largest property broker in the United States, even had to accommodate more than a thousand individuals in one of their training workshops for prospective real estate agents. Because of advances in communication and in internet technology, “we’ve seen more people participate in the real estate industry,” he said.. Harnessing technology “We want to harness the technology so we can do a better job,” said JLL Philippines technology head De Los Reyes. JLL country head Vicic added that technology has impacted everyone in the property development sector. “We want to change its focus on how it conducts business in the real estate sector by transforming itself into a technology company that operates in the property development market,” he averred.