ABS-CBN Corp. and GMA Network Inc. on Friday both claimed higher television ratings for the month of July.
The Lopez-led entertainment and media company said it obtained a national TV rating of 45 percent in July versus GMA’s 32 percent based on Kantar Media.
Urban areas remain a stronghold for the Kapamilya network as it won in Metro Manila with 41 percent compared with GMA’s 26 percent, and in Mega Manila, with 36 percent over GMA’s 32 percent.
Meanwhile, urban Luzon and Mega Manila remained GMA Network’s bailiwick in July, according to the latest data from ratings service provider Nielsen TV Audience Measurement.
For the month of July, GMA recorded an average of 34 percent total day people audience share, beating ABS-CBN’s 31.4 percent, in Urban Luzon. The viewer-rich area accounts for 72 percent of all urban TV viewers in the country.
The Kapuso Network continued to dominate in the afternoon block with 36.3 percent audience share, versus rival network’s 33.3 percent.
