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Metro Retail names Alberto as new COO and president

Cebu-based retailer Metro Retail Stores Group Inc. named Manuel Luis Alberto as the new president and chief operating officer.

Metro Retail names Alberto as new COO and president
Metro Retail Stores Group Inc. president and COO Manuel Luis Alberto
Alberto replaces Arthur Emmanuel who has retired after his six-years of being at the helm of MRSGI. 

As MRSGI’s new president and COO, Alberto is bent on pushing for the company’s further development and success.  

“I am honored to lead MRSGI in such exciting times,” he said.  “As the retail landscape and our customers continue to evolve, MRSGI will keep pace with them and stay committed to delivering a delightful shopping experience.”

Prior to his appointment, Alberto served as the company’s chief merchandising and marketing officer. A seasoned retail executive, Alberto’s career spans more than two decades, most of which he spent handling key leadership positions in top companies that included Philippine Familymart Inc., Rustan’sSupercenter Inc., Avon Cosmetics Inc., and Jollibee Foods Corp.

Over the years, Alberto has built expertise in retail strategy, store operations, franchise development, and relations, merchandising, food safety, supply chain, organizational and systems development and loss prevention. 

He is recognized as a strategic and results-oriented leader with a consistent track record of achieving sales and profit targets, cost savings, business development, and implementation of brand strategies for start-up, turn-around, and market-leading companies.  Alberto is also adept in site selection as well as store design and development. 

In his former role in MRSGI, Alberto played a key role in ensuring that Metro Retail Stores offer a wide assortment of quality products at the best prices – a value proposition that the company has always been proud of. He also led merchandising improvements and operational efficiencies.  

Operating for 36 years now, MRSGI has 51 stores in Central, Western and Eastern Visayas as well as in Central Luzon, Metro Manila, and South Luzon.  It has three store formats - a department store, a supermarket, and a hypermarket.  MRSGI is on track to attaining the goal of doubling its 2015 gross floor area by 2020.

Owned and operated by the Metro Retail Stores Group Inc., Metro’s vision is to become a world-class retail store with the mission to provide quality service, and to be responsive to customer’s needs anchored on its philosophy of customer contentedness. 

Topics: Metro Retail Stores Group Inc. , Manuel Luis Alberto , Arthur Emmanuel , Philippine Familymart Inc. , Rustan’sSupercenter Inc. , Avon Cosmetics Inc. , Jollibee Foods Corp.
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