Why business executives embrace cycling as a hobby

Franzia Executive Cycling Team, a group of executives from various fields and professions like pilots, doctors, businessmen and corporate executives from the Philippines, Hong Kong and Japan get together for two biking events yearly to fuel their passion, join friendly competitions and ultimately maintain a healthy and fit lifestyle.

This year, the team elevates the experience as they announce their partnership with Colnago Manila. Colnago, an Italian cycling frames brand, is known for its unique carbon steel road bike enhanced with signature colors. 

As a cycling connoisseur’s bike dream frame, Team Franzia founder and Fly Ace Corp. president Lucio Cochanco is stoked to partner with Colnago Manila.

“Colnago has been a dream frame of mine since my high school days. The design geometry, lugs and paint designs of Ernesto Colnago is a mix of superb engineering science and art put together that made it an Italian pedigree heritage brand. I am happy to be doing a partnership with Colnago for the whole team as the ride of Colnago frames are relaxing while being very responsive at the same time,” said Cochanco.

Ernesto Colnago is a mix of superb engineering science and art put together that made it an Italian pedigree heritage brand. 
Established in 1954, Colnago is considered one of the best builders of custom road race in the world and a legend in the bike manufacturing industry.  This is the first time that Colnago will collaborate with an executive team in the world, where only 32 Colnago C-60 Special Team Franzia frames will be entirely handcrafted in Italy.

“Our partnership with Team Franzia is something that I have long envisioned for the company. It symbolizes a momentous union of two powerful forces and our unbreakable tradition of excellence and quality. And it couldn’t have been a better occasion because this is also the first big partnership we’re signing in the Philippines, which also coincides with the 85th birthday of our founder, Ernesto Colnago,” said Colnago Philippines marketing head Dale Rosales.

Despite their busy schedules in their respective offices and fields, Franzia Executive Cycling Team makes time to ride together around Metro Manila or nearby towns at least two to three times a week and compete every once in a while. 

Team Franzia Founder Lucio Cochanco (center) along with (from left) Team Franzia members Rolly Cruz and Enzo Cochanco, Colnago Philippines’ Harley and Dale Rosales, and Team Francia members 
Eric Maranello and Bennis Caw.
The group was formed out of a passion that also allows them to manage stress and perform at their best in the workplace. The team also organizes a Team Ride at least twice a year where all members from all over the country and abroad meet to cycle together.

“The spirit of camaraderie and passion for the sport are the basic foundations of Team Franzia. Just like in any gatherings and celebration of success, family and friends share these two values—camaraderie and passion —with nothing less but the world’s best-selling wine,” said Fly Ace Corp. marketing manager Abbie Ng-Reyes.

Team Franzia’s love for cycling and the many benefits it brings such as the joy of getting to participate in an activity that’s founded on friendship makes the group both inspiring and a motivation to all the executives who wish to enjoy a balanced life.

“A bike frame that’s built for winning performance, such as Colnago, enhances the quality of performance of riders that feel safe at high speed, with calm delight in slinging down descents, with a reassuring safety to the senses as you near your limits that will help us in our upcoming competitions,” said Conchanco.

“Personally, it helps me to reach my goals in every bike ride or competition while pushing myself to do better and come out stronger each time. We hope that this partnership will be for many years as it inspires a positive energy among the hard-working executives of our time,” said Cochanco.

Topics: Team Franzia , franzia , business executives , embrace cycling , hobby
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