The Philippine’s “tilapia ice cream” was featured in Salon International de l’Agroalimentaire or SIAL Canada 2017 on May 2 to 4 in Toronto, Canada, drawing a crowd of interested exhibit attendees.
Developed by Central Luzon State University and funded by the Bureau of Agricultural Research, tilapia ice cream won during the SIAL Asean-Manila 2016 held at the World Trade Center in Manila. The product received a gold medal as the Innovation World Winner.
The Agribusiness and Marketing Assistance Service of the Agriculture Department invited tilapia ice cream to be showcased during the SIAL Asean-Manila 2016.
BAR, under its National Technology Commercialization Program, supported the technology enhancement and commercialization of tilapia ice cream along with the developed tilapia cookies which were optimally aligned to consumers’ preference.
As part of the award, the two products will join the world tour in other SIAL exhibitions scheduled in Paris, Indonesia, Dubai and China.
These exhibitions serve as venues to inform attendees, especially Filipinos working abroad, on the other products of the Philippines.
Filipinos who are based in Canada were able to visit the booth and showed interest in other locally-produced items. They got excited in exploring possibilities on how they can bring and promote Philippine products and possibly invest as livelihood opportunities in their families back home.
SIAL is North America’s largest food innovation trade show, showcasing products from 25 countries around the world.
