Cebu Pacific renewed its partnership with the Singapore Tourism Board (STB) to create more opportunities for travelers to the Lion City.
Cebu Pacific signed a memorandum of understanding (MOU) with the STB on June 6, 2024, highlighting key partnership thrusts such as enhancing destination preference and recall, providing stronger trigger for travel to Singapore with new areas of focus such as “Fly, Stay and Cruise” holidays and Singapore’s vibrant events calendar that Filipinos can travel for and enjoy.
The partnership also introduced the campaign’s newest ambassadors, celebrity couple Megan Young and Mikael Daez, who would also be featured in a travel film that showcases Singapore’s innovative architecture, rich cultural heritage and unexpected experiences.
The Philippines was Singapore’s 6th largest source market for tourism last year, with nearly 700,000 tourist arrivals, an 81-percent increase from 2022.
“We are very grateful for this renewed partnership with the Singapore Tourism Board. This collaboration not only aligns with Cebu Pacific’s commitment to provide accessible and affordable flights but also contributes significantly to bolstering Singapore’s tourism industry by attracting more visitors from the Philippines, fostering cultural exchange, and promoting economic growth,” said Cebu Pacific chief marketing and customer experience officer Candice Iyog.
Cebu Pacific flies to and from Singapore from several strategic hubs in the country, with an increase in flight frequency from 3x weekly to daily on the Clark-Singapore-Clark route:
“We are excited to renew our partnership with Cebu Pacific, who have been wonderful partners and have contributed significantly to our strong tourism performance. The Philippines continues to be an important market for STB, with strong recovery in visitor numbers after the pandemic. Through our new partnership, we will give Filipinos more reasons to visit Singapore by leveraging our position as a regional hub for world-class cruise ships, as well as our vibrant year-round calendar of live events,” said Singapore Tourism Board executive director for Southeast Asia Terrence Voon.
Cebu Pacific flies to 35 domestic and 25 international destinations spread across Asia, Australia, and the Middle East.