Restaurant chain operator Max’s Group Inc. is bringing homegrown pizza chain Yellow Cab Pizza to Vietnam.
Max’s Group said in a disclosure to the stock exchange it signed a development agreement with Blue Star Food Corp. to roll out at least 12 Yellow Cab Pizza stores in Vietnam within five years.
“We are encouraged by the interest and result of our initial foray in Vietnam. This reaffirms the global mainstream appeal of some of our brands. As we prepare to launch Yellow Cab Pizza, we will constantly seek opportunities to broaden our reach within the region,” said Max’s Group president and chief executive Robert Trota.
“Blue Star Food Corp. vast retail experience and proven track record will anchor this franchising setup. From our end, we shall provide the necessary marketing and operational assistance for this partnership,” Trota said.