Shell Pilipinas Corporation is empowering small and medium enterprises (SMEs) across the Philippines with the Shell Fleet App (SFA), a pioneering mobile solution designed to streamline fleet and fuel management.
Launched in 2022, this secure, paperless platform allows business owners to efficiently manage their Shell Fleet Cards, control fuel expenses, track driver activity, and access real-time reports—all from one convenient app.
By digitalizing traditional processes, the SFA offers SMEs enhanced ease, visibility, and operational efficiency.
With SMEs comprising 99.5 percent of registered businesses in the Philippines, Shell saw a critical need for tools tailored to their daily challenges. The app condenses the typical fleet card application process into just five minutes and has already contributed to a tenfold increase in SME customer acquisitions.
According to Deepti Behl, Global head of SMEs GM of Digital Products & Marketing at Shell Fleet Solutions, the app helps owners reclaim their time and streamline operations.
“We designed the app to empower SME owners to manage their fleets anytime, anywhere. It reduces admin work, offers peace of mind, and enables entrepreneurs to focus on growth,” Behl said.
From automotive to retail and construction, Shell Fleet App users from various sectors have reported positive results. Business owners describe smoother daily operations, real-time visibility of fuel spend, and faster driver and expense management, all while on the go. Their testimonials reinforce SFA as not just a convenience but a business enabler.
With its core benefits, the app is purpose-built for Filipino SMEs. Whether it’s tracking fuel usage in real time, enabling seamless automated payments, or offering savings for the purchase of Shell lubricants, the app provides everyday value while helping ease cash flow pressures for small business owners.
