Trust among Filipinos is undergoing a significant shift, moving away from purely emotional connections toward a new paradigm grounded on facts, evidence and rational...
IN the Philippines’ dynamic digital environment, tiwala or trust is paramount for brands seeking to engage consumers and drive results, according to Google.
Recent Ipsos...
“The challenge is immense, but so is the potential for transformation”
Filipino consumers know the struggle of power outages all too well.
From sudden brownouts to...
“Increasing the pay of workers is another pressing concern, with 36 percent of respondents highlighting it as a priority”
As we welcome 2025, Filipino consumers...
The Department of Agriculture (DA) has announced the launch of affordable rice options under its “Rice for All” program, aiming to provide high-quality but...
The “ber months”—September to December—are traditionally associated with the festive spirit of the holidays, and both consumers and retailers are caught up in a...
Excitement grows among Filipino consumers whenever there is an update about Ikea. And with natural disaster and pandemic pushing back the opening from 2020...
Ahead of its Pasay store opening in fourth quarter this year, Ikea on Wednesday opened its 24/7 online store to Filipino consumers.
“After several weeks...
Home improvement, bingeing on branded snacks and even self-gifting during the pandemic, were among the few finds of a consumer behavior study launched recently...
Making smart choices in online shopping comes as a priority for Filipino consumers.
The Philippine e-commerce is directly benefiting from the rising middle-class, tech-savvy and...
Filipino consumers are becoming more socially-responsible as they realized how their purchasing power can influence not just the marketplace, but the society as a...
