This year’s PANATA Awards had the theme “Vow to Wow” and the advertising agencies of the Philippines turned out some of their best work in years. 2025 marked a banner year for the country’s most prestigious awards for marketing effectiveness and IdeasXMachina Hakuhodo was proud to be counted as one of the country’s finest and most awarded agencies, recognized by the Philippine Association of National Advertisers (PANA).
This year, IdeasXMachina Hakuhodo was front and center. While IdeasXMachina won a gaggle of important hardware, it was the Grand PANATA for Crisis and Reputation Management that marked its biggest achievement of the year.
IXM worked closely with PANA, as their partner creative agency, to make the night memorable. Together, the 2025 Award’s Night was more than just an evening to remember, it was a culmination of all the good work that has been done this year–with over 220 entries vying for top spots. It is the highest number of entries the PANATA Awards has ever received.
IXM Hakuhodo is particularly proud to announce their success this year, given the larger than normal pool of hopefuls.
In the Bronze Category, the agency took home 7 awards including for BEST SHOWCASE FOR REBRANDING CAMPAIGN (FNG Nomura) and FAVORITE CAMPAIGN OF 2025 (VK Kuldisyon).
Luminaries from the team were also recognized by the Awards body, Tobias “Blade” Bernardo took home the AGENCY ACCOUNT PROFESSIONAL OF THE YEAR. and Rey “Brain” Leuterio, the leader of Heroixm, was awarded STRATEGY SPECIALIST OF THE YEAR.
“Kuldisyon” for VK was also awarded SILVER for BEST SHOWCASE FOR BUILDING NEW MARKETS.
Other IXM Hakuhodo wins includeBronze for BEST SHOWCASE FOR BRAND TURNAROUND AND REVITALIZATION : Honda Civic, “Drives Like A Dream” and BEST SHOWCASE FOR CREATIVE BUSINESS SOLUTION: Le Minerale, “Rethink How You Use Doctor KOLS”. The Tiktok Shop Trednahan won Silver for BEST SHOWCASE FOR DATA DRIVEN PERFORMANCE and BEST SHOWCASE FOR USE OF EMERGING PLATFORM,
Other IXM Hakuhodo affiliates were also widely recognized. IXM Hakuhodo’s Final Art partner FART won PRODUCTION AGENCY PARTNER OF THE YEAR. And
HEROIXM won GOLD for BEST SHOWCASE FOR BRANDED APP OR GAME DEVELOPMENT for Tiny Tanims, a card game meant to encourage children to eat their vegetables.
The outlier of the evening was work IXM Hakuhodo did for Vitress. Not only did the Vitress reputation management campaign win GOLD, but it also won the GRAND PANATA for CRISIS AND REPUTATION MANAGEMENT.
While there have been many achievements this year, and many deserving entries, IXM is humbled by the awards and is even more motivated to push for excellence in the hopes of matching this year’s accolades.
IXM would like to thank the partnerships that made this year so successful, and extend its congratulations to everyone involved. It was truly a sparkling night.
IdeasXMachina Hakuhodo extends its congratulations to all the other winners. The team is honored that their work is counted among the many excellent campaigns this year.
