Manila, Philippines – Country Funders Finance Corporation (CFFC), the financial arm of the Ropali Group of Companies, is advancing its mission to extend access to credit in the Philippines through its flagship brand, Easylend. With over 200,000 borrowers served in just seven years, Easylend is rapidly becoming a credible force in inclusive finance, especially for entrepreneurs and business operators who experience difficulty in obtaing loan solutions for their livelihood requirements.
According to CFFC, around 68 percent of Easylend’s clients had no prior credit history, while 97 percent were first-time loan applicants. These figures affirm the brand’s mission to be a gateway for unbanked and underserved individuals to enter structured financial systems.
Country Funders’ credibility is further bolstered by international recognition. According to the Financial Times and survey firm Statista, the company was ranked among the top 500 fastest-growing firms in the Asia-Pacific region in 2024 a distinction that adds strength to Easylend’s narrative of growth and ambition.
Backed by this momentum, CFFC is foreseeing a 156 percent year-on-year expansion of its loan portfolio by the end of 2025, placing CFFC and Easylend among the more aggressive inclusive lenders in the country.
Easylend’s model lies in blending digital agility with physical reach. The platform is supported by a network of over 300 partner dealerships and retail touchpoints, including collaborations with technological solution builders such as Oradian, AWS, ADVANCE.AI, PLDT, and more that help widen its presence and ease of access across the archipelago.
With these alliances, Easylend is able to offer fast approvals, minimal documentation, and convenient access points in both urban and rural areas.
Motorcycle loans can be obtained with minimal requirements and approved in as fast as one to two hours, while business and agricultural loans can be processed within 48 hours, a turnaround that resonates with everyday commuters, micro-entrepreneurs, small- and medium-sized business owners, logistics companies, delivery and TNVS riders, and farmers who depend on reliable cash flow to sustain their livelihood and day-to-day operations.
To fuel this expansion, CFFC has secured ₱2.28 billion in capital plus a USD 5 million facility from Singapore’s impact investor Saison Investment Management. According to the company, these funds will support growth in logistics, micro retail, and agricultural lending verticals that remain underserved by legacy financial institutions.
Technology also plays a pivotal role in servicing client needs. Country Funders’ new mobile application allows borrowers to track loan status, schedule payments, and access customer support. By combining digital support tools with on-the-ground distribution, the company positions itself not just as a lender but as a partner in MSME growth.
“As we scale, our commitment is that inclusive financing becomes more than a promise, it becomes a reality for entrepreneurs across the Philippines,” said Ana Alingog-Lazzari, CEO of Country Funders Finance Corporation. “Each loan strengthens not only a business but a community, and in aggregate, contributes to economic resilience nationwide.”
Industry watchers see Easylend’s hybrid model integrating physical networks with digital underwriting and strategic funding as a blueprint for sustainable, scalable inclusive finance. With strong capital backing, validated growth recognition, and an ambitious mission, Easylend is poised to solidify its place in the Philippine MSME financing landscape.
For more information, visit https://www.countryfunders.com
