MUNTINLUPA CITY, Philippines – The VIYLine MSME Caravan is rolling into SM City Muntinlupa this August 23 to 29, bringing with it a fresh wave of proudly Filipino-made products, inspiring small business stories, and the unmistakable charm of homegrown brands ready to shine.
In partnership with SM Supermalls, the VIYLine Group of Companies continues its mission to support micro, small, and medium enterprises (MSMEs) by providing a nationwide platform that brings them closer to the public—right at the heart of the community.
From earlier successful legs in SM City Dasmariñas, Bacoor, San Pablo, Santa Rosa, Calamba, Fairview, and Cabanatuan, the VIYLine MSME Caravan has drawn in enthusiastic shoppers eager to support local. Each leg features a handpicked mix of MSMEs offering products from beauty and wellness must-haves, to artisan snacks, fashion items, home goods, and more.
“At SM, we believe in empowering MSMEs by giving them the exposure they deserve in high-footfall areas like our malls,” said Joaquin San Agustin, EVP for Marketing at SM Supermalls. “The VIYLine MSME Caravan perfectly aligns with this advocacy, turning our malls into launchpads for rising entrepreneurs.”
Adding to the excitement, expect special appearances from influencer-entrepreneurs, interactive booths, and a curated shopping experience that celebrates both local talent and entrepreneurial hustle.
Don’t miss the VIYLine MSME Caravan happening from August 23 to 29 at the Upper Ground Level of SM City Muntinlupa. Support local. Shop with purpose. Be part of the growing caravan that champions Filipino MSMEs—only at SM.
