A fusion of restraint, sustainability, and timelessness at SM North Edsa
BERING, the Danish watch brand known for its minimalist designs and Arctic roots, officially launched in the Philippines with a boutique opening at SM North Edsa on May 10. The brand’s quiet sophistication offers something rare in retail today: timepieces that are more than accessories—they are reflections of how we choose to live, design, and measure time.
Danish Sophistication Arrives in the Metro
The launch was marked by a ribbon-cutting and a graceful Scandinavian performance. The event brought together local influencers, stylists, media, and design professionals—all drawn to the brand’s understated ethos. The boutique space mirrored BERING’s visual identity: whitewashed hues, clean displays, and an emphasis on stillness and space.
It was not just a store opening, but the beginning of a new conversation in local fashion—one that prioritizes minimalist refinement over loud branding.
Minimalist Style with Lasting Impact
Since its founding in 2010, BERING has expanded to more than 68 countries. Inspired by Arctic landscapes and Danish functionality, founder Michael Witt Johansen developed a product line centered on clarity, durability, and design longevity.
BERING watches feature sapphire crystal, high-tech ceramic, and titanium. Solar-powered options, recycled plastic straps, and recyclable packaging speak to the brand’s sustainability-first approach. BERING’s “Time to Care” campaign also continues to fund conservation and health awareness projects worldwide.
Elevated Retail Now Within Reach
Wizer Industries, Inc., the company behind The Watch Store and the distributor of brands like Tissot and Tommy Hilfiger, brings BERING to the Philippines. Customers can shop the collection at SM North Edsa, Rustan’s, Landmark, and The Watch Store, or online at Lazada, Zalora, and thewatchstore.ph.
Stay Connected
To explore new collections, follow @thewatchstoreph on Instagram, Facebook, and TikTok.
###
PHOTOS:
Influencers graced the grand opening of BERING’s first store in the Philippines at SM City North Edsa, bringing their signature style to a celebration of timeless Danish design.
