Believing that music and technology are an integral part of the youth’s culture and digital lives, global technology company OPPO has recently staged the what it called “the first Phone x Music” festival in the country.
Held on March 18 at the Globe Circuit Event Grounds in Makati City, the festival offered a unique convergence of technology and music attracting more than a thousand millennials trooping to the venue.
Attendees were treated to an explosive opening number by pop star and OPPO brand ambassador Sarah Geronimo. The 27-year-old singer set the stage ablaze performing “Perfectly Imperfect,” a song culled from her platinum-selling album of the same name. She also sang her new album’s carrier single “Tala” before joining the program hosts in a selfie with the audience in the background.
The remarkable gathering of tech and music lovers witnessed more performances from other local acts including Marc Marasigan, Victor Pring, Marga on Mic, Kat DJ, and Deuce Manila’s Patty Tiu. College bands were also given a few minutes on the stage to do their sets to the delight of college students who arrived at the venue.
Meanwhile, the most applauded performance of the night was that of Up Dharma Down that dished out a full set entertaining the crowd with its recognizable hits and signature sound. The popular indie act rocked the stage with its powerful and emotional songs “Tayong Dalawa,” “Oo,” “Sana,” the upbeat “Park” and records used as soundtracks for movies and television series namely “Tadhana,” and “Indak,” to name a few.
House and party music followed suit with DJs taking center stage turning the venue into a large rave party. The fest culminated in a firework show that illuminated the entire venue.
Registration started at 5 p.m. and activities lasted up until 3 a.m. Some of the activities attendees were able to participate in were OPPO Amazing Race, Caught on Cam, and Photo Scavenger Hunt. During the concert, prizes were raffled off in between sets.
The OPPO Music Festival also witnessed the unveiling of the global technology company’s latest mobile phone called F1. The latest variant of OPPO’s F Series is tagged as the “selfie expert,” which boasts an 8-megapixel front shooter.
“Majority of our users comprise the youth. Technology and music are an integral part of their culture and digital lives. And what better way to celebrate both is by organizing a phone-slash-music festival,” says OPPO Philippines’ brand marketing manager Stephen Cheng.
The executive also highlighted that OPPO Music Festival is the company’s way of showing support to upcoming bands and to the local music scene in general.
