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Wednesday, January 15, 2025

Higher learning with extra cheese

“Power Mac Center’s presence ensures students no longer have to commute to nearby malls for overpriced gadgets”

The University of the Philippines (UP) Diliman, once a hotbed of revolutionary ideals, has achieved the impossible: it has turned the fight for academic freedom into a corporate boardroom meeting.

Where students once rallied against imperialism, they now face a more urgent dilemma – whether to solve calculus or succumb to the siren song of a KFC bucket deal.

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With the grand opening of DiliMall, featuring corporate titans like Power Mac Center and fast-food chains aplenty, the administration has demonstrated a deep understanding of what students truly need: not affordable education, but an endless stream of caffeinated beverages and pizza slices.

Critics say this move is the commercialization of education; the administration says it’s the ultimate form of experiential learning – nothing teaches capitalism better than living in a mini-mall.

The University of Profit: A sarcastic standing ovation for the loss of UP’s ideals

From one perspective, this is a masterstroke of campus modernization.

Why should students be shackled to outdated concepts like intellectual rigor when they can major in “Brand Loyalty Studies”?

The administration insists these partnerships will enhance the student experience. After all, isn’t it easier to fight for justice with a triple-shot caramel latte in hand?

And let’s not forget the economic benefits.

Power Mac Center’s presence ensures students no longer have to commute to nearby malls for overpriced gadgets.

Why should education stop at philosophy or physics when UP can prepare students for real-life dilemmas, like choosing between a new laptop or paying rent?

The satirical case for compliance: A look at the protesting students

Meanwhile, the students – those quaint idealists – continue to chant their archaic slogans about “education for all” and “anti-commercialization.”

They decry the displacement of small vendors, claiming that it erodes the campus’s soul.

But perhaps they misunderstand progress. Who needs heritage and community when you can have a Shakey’s on every corner?

Their outrage about mom-and-pop stores being relegated to the upper floors of DiliMall ignores a vital fact: climbing stairs is exercise.

Isn’t the administration just promoting physical wellness alongside mental health?

The alumni perspective: Who gets the last laugh?

Clearly, the administration wins this round of satire.

By monetizing every square meter of campus real estate, they’re teaching students the hard truths of neoliberal economics.

The protesting students, however, provide a necessary counterpoint: their fight keeps alive the quaint, nostalgic notion that universities are supposed to prioritize learning over profit.

Satiric tips

For the UP administration: Go all in. Rename academic buildings after sponsors: the “Shakey’s School of Sociology” has a nice ring to it. Introduce mandatory courses like “Advanced Queueing for Coffee” and “Corporate Ladder Climbing 101.”

For protesting students: Embrace irony. Stage protests outside Power Mac Center while holding signs that read, “Down with Capitalism, but First, Let Me Post This on My iPhone.”

For Filipinos: Why stop at UP Diliman? Roll out corporate malls to all state universities. Nothing says progress like turning every student into a walking billboard.

UP Diliman, once a pillar of academic freedom, now resembles a bustling marketplace, where knowledge is traded for profit, and the pursuit of truth is often overshadowed by the clinking of cash registers.

The question is, what will be left when the last student has traded their idealism for a latte?

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