Miss Universe president and owner Raul Rocha and Anne Jakkaphong Jakrajutatip witnessed the unveiling of the new Miss Universe crown and praised the beauty of the crown by the Filipino luxury brand Jewelmer.
“Amazing, it’s the best one. In the history of the Miss Universe, it’s the best one— beautiful beautiful beautiful!” Rocha, quoted by ABS-CBN News, said.
The new crown is called the “Light of Infinity” and is made of 23 of the Philippines’ national gems — South Sea pearls.
It’s also studded with diamonds and gold and resembles a sun with long rays.
Jacques Branellec, CEO of Jewelmer, is also very proud of their creation which took two years to make.
For the first time in history, the official crown for Miss Universe 2024 will be designed and handcrafted by Filipino artisans.
Jewelmer earlier said this would put the spotlight on the Philippines’ unique artistry in the beauty pageant’s decades-long history.
In a collaborative Instagram post, Miss Universe shared a glimpse of the creation of the latest version of the most coveted beauty pageant crown in the universe.
“Jewelmer makes history with the first Filipino-crafted crown for [the] the Miss Universe,” the caption said.
While the crown itself and its name remain under wraps, Jewelmer shared a teaser on social media to offer a glimpse of what’s to come, describing the crown as “a striking emblem of the magic.”
“Countless hands have contributed to this masterpiece —from Jewelmer’s dedicated pearl farmers to the Filipino master craftsmen—making it a striking emblem of the magic that transpires when man works in harmony with nature,” it continued.
“As the first Filipino-crafted crown in the Miss Universe Organization’s renowned history, Jewelmer is honored to shine the light on the Philippines’ beauty and artistry to international audiences,” Jewelmer in a statement said.
It also noted that the crown was meticulously handcrafted by Filipino artisans trained in the traditional techniques used in Place Vendôme, the heart of luxury and craftsmanship in France.
“[The] one-of-a-kind creation was handcrafted by Filipino master craftsmen trained in the traditional techniques practiced in Place Vendôme, the center of elegance in France,” it added.
The Philippines’ bet, Chelsea Manalo, is vying for the country’s fifth crown at the coronation night of Miss Universe 2024, happening on Nov. 17, at the Arena CDMX in Mexico.
