SM Hotels and Conventions Corporation (SMHCC) is set to open the country’s largest convention venue, SMX Convention Center Seaside Cebu, as it aims to strengthen the Philippines’ position in the meetings, incentives, conferences, and exhibitions (MICE) sector and compete with regional hubs in Singapore, Thailand, and Malaysia.
The facility is located within the South Road Properties (SRP) in Cebu, a major development corridor in the city. It is linked to SM Seaside City Cebu and sits near upcoming hotel developments carrying the Radisson and Park Inn by Radisson brands. The venue is also adjacent to SM Arena Seaside Cebu, allowing organizers to hold large-scale events within a single integrated complex.
The convention center has a gross floor area of more than 40,000 square meters and about 21,000 square meters of leasable space. It features four column-free exhibition halls with a 10-meter ceiling clearance and floor loading capacity suited for large trade shows and international exhibitions. It also includes eight function rooms and 19 meeting rooms for corporate and social events.
The venue is equipped with technical infrastructure such as rigging systems, freight and car lifts, and roll-up doors for event setup. It also has a pre-function lobby, a VIP lounge, and multiple kitchens designed to support simultaneous large-scale events.
SMHCC said the facility includes connectivity systems, security features, emergency power backup, and an on-site medical clinic. It also has more than 1,800 parking slots and access to accredited service providers.
The convention center incorporates accessibility features, including facilities for persons with disabilities and all-gender restrooms, along with access to nearby retail and dining establishments.
SM Hotels Senior Vice President for Operations Walid Wafik said the project is expected to strengthen the country’s standing in the global MICE market and offer international organizers an alternative to established venues in Southeast Asia, while allowing delegates to combine business events with leisure activities in Cebu.
