Baguio City turned into a playground of flowers and fun as GameZone partnered with Il Padrino Caffee + Ristorante for the 2026 Panagbenga Festival. From Feb. 27 to March 1, festival-goers enjoyed interactive games, special treats, and a vibrant float parade, blending entertainment with the city’s celebrated floral traditions.
Set along the bustling Session Road, the activation turned Il Padrino into an interactive playground. Visitors enjoyed activities such as a Heart Card Photo Booth, Giant Flower Pachinko, and a Mini Bowling Game.
Attendees received GameZone Passports to explore each station and earn points for exclusive merchandise, such as sweatshirts, beanies, and scarves.
The experience was free, and special touches, like Il Padrino’s Flower Latte, added to the festive atmosphere. Organizers ensured every detail was carefully curated to engage both locals and tourists.
GameZone also made a splash in the Panagbenga Grand Floral Float Parade 2026 with a vibrant float featuring celebrities and social media personalities, including Awra Briguela, Christine Samson, and Yskaela Fujimoto. The float added visual spectacle to the parade and captivated crowds.
Through the activation and parade participation, GameZone highlighted its respect for local culture and the festival’s traditions, aiming to foster joy and a sense of community among attendees.
The initiative underscored GameZone’s commitment to enriching the Philippines’ cultural scene while providing accessible, fun experiences for all.
