COS has launched its Spring Summer 2026 campaign with acclaimed actor Alexander Skarsgård, Korean actor Park Gyuyoung, and models Vittoria Ceretti and Taemin Park.
The collection emphasizes craftsmanship and enduring style, updating the modern wardrobe with fine materials, precise cuts, and thoughtful details.
Photographed by Karim Sadli in a London studio, the campaign features intimate portraits that convey quiet confidence and a subtle attitude.
The collection showcases a palette of grounded neutrals, including head-to-toe monochromatic looks. Textured materials such as supple leather, croc-effect finishes, and breathable linens add depth, while heritage details like pinstripes and herringbone pay homage to tradition within a modern framework.
Drawing on 1980s styling, the line focuses on statement outerwear, tailored layering, and set dressing. Tailoring is central, with strong shoulders, high necklines, and fluid silhouettes balancing structure and ease.
Outerwear anchors the collection, including oversized trench coats with waist-defining belts, herringbone Balmacaan coats for men, and butter-soft leather aviator jackets with stand collars and concealed fastenings. Utility and sportswear elements appear in jackets with oversized flap pockets.
Womenswear features fluid dresses with crinkled textures and lingerie-inspired details, while shirts are refined with delicate ruffles.
COS will present the collection at an off-schedule show in Seoul on March 25, which will be streamed live on the brand’s channels.
The campaign was styled by Jane How, with hair by Anthony Turner and makeup by Lynsey Alexander.
The London-based brand is known for iconic wardrobe staples and elevated essentials designed to last. COS combines functionality with timeless style in its collections.
