The beauty market has been flooded with new launches and viral brands that, if we look meticulously enough, have not established a promise of quality results. That’s the reason why it’s harder to know what’s worth trying, and we don’t want to keep on experimenting on our skin. That is where a true one-stop shop steps in.
LOOK At Me brings together what’s trending and products that have already built a solid reputation for quality. It offers shoppers a simpler way to explore what’s new while staying with brands they trust, all under one roof.
LOOK At Me has planted a new flag in northern Metro Manila, opening its latest store at SM North EDSA and giving beauty lovers up north a fresh destination built around niche finds and cult global names rather than the usual high-street staples.
Positioned as a modern luxury retail concept, LOOK At Me North EDSA brings a curated mix of international and premium prestige brands closer to shoppers who prefer considered choices over crowded shelves.
Watsons Philippines managing director Danilo Chiong said Filipino beauty consumers have become “more informed and discerning than ever,” prompting the company to rethink the traditional beauty counter.
With the new North EDSA branch, he said, the goal was to create a space that combines global brands with expertise and a shopping experience that feels both elevated and personal.
Inside, shoppers can explore luxury fragrances, skincare, makeup, haircare, and tools sourced from some of the world’s best-known fashion and specialist houses. Names like Prada, YSL, Armani, Versace, Rabanne, Dolce & Gabbana, Maison Margiela, Viktor & Rolf, and Mugler anchor the fragrance and cosmetics lineup, offering familiar icons with distinct identities.
The shelves also highlight Korean and Japanese skincare brands prized for ingredient-focused formulas and innovation, including Dr. Jart+, Laneige, Innisfree, Beauty of Joseon, COSRX, Round Lab, and Torriden. These sit alongside global favorites such as The Ordinary, Rhode, Charlotte Tilbury, Fwee, TIRTIR, Hourglass, ONE/SIZE, Shiseido, and NARS, creating a mix of established staples and newer names gaining traction worldwide.
Designed to move beyond traditional beauty shopping, the store offers a refined but approachable setting where browsing is meant to feel intuitive and guided. Expert-led consultations, from fragrance layering to skincare matching, are balanced with practical touches such as self-checkout counters and a pickup point for online orders, catering to both leisurely shoppers and those on tight schedules.
As demand for personalized and high-end beauty experiences continues to grow, LOOK At Me focuses on creating a personalized, curated shopping experience for beauty enthusiasts, prioritizing thoughtful selection and engagement over just stocking more products.
Experience LOOK At Me at SM North EDSA today, or explore the curated world of global beauty anytime via the LOOK At Me app.
