Philip Morris International (PMI) is redefining its identity from a legacy tobacco company into a forward-thinking provider of next-generation, smoke-free products, led by an...
Filipino-American artist Jefrë Manuel has been reshaping Metro Manila’s skyline with his monumental works. His Time Sculpture, a 12-meter stainless steel figure checking its...
Inside a brand campaign that leans into curiosity to drive a smoke-free switch
When IQOS launched in the Philippines during the height of the pandemic,...
Philip Morris and Italian designer Stefano Seletti team up for a curiosity-driven installation that reimagines the public square—and the future of tobacco
MILAN—At Milan Design...
Greek factory leads shift to smoke-free future
In the industrial district of Aspropyrgos, just outside Athens, a modern facility operates with quiet precision. This is...
Tokyo – Philip Morris International (PMI) hosted the IQOS Together X Sensorium event on Oct. 19 bringing together members of the IQOS community from...
More than 75,000 Filipino smokers joined the 18.5 million smokers globally in almost 70 countries who have quit cigarettes completely for heated tobacco which...
Patients with chronic obstructive pulmonary disease who abstained from smoking or substantially reduced their cigarette consumption by switching to heated tobacco products showed consistent...
Philip Morris International said it is committed to giving the estimated 16 million Filipino adult smokers who would otherwise continue to smoke better smoke-free...
The use of tobacco heating system does not adversely affect the overall indoor air quality, according to several scientific studies published in peer-reviewed publications.
The...
Philip Morris International said innovative smoke-free product IQOS highlights the company’s transformation and sustainability initiatives.
PMI vice president for international communications Tommaso Di Giovanni said...
The introduction of heat-not-burn tobacco products as better alternatives to combustible tobacco will translate into public health gains, according to a public health expert.
Helen...
