The country’s lone world-class theme park opened its holiday season with a campaign centered on family traditions as it marked its 30th year.
The park launched its Enchanting Season of Family campaign in December, highlighting families as the core of Filipino Christmas celebrations. Alongside more than 30 rides and attractions, the month-long program features new seasonal shows, festive installations, and nightly spectacles.
A pre-Christmas event on Nov. 29 set the tone for the season with carol performances by guests and a choir. Santa Rosa City Vice Mayor Arnold B. Arcillas attended the event and urged visitors to embrace hope and joy during the holidays.
Visitors joined a “Caroloke Christmas Caravan,” a holiday truck brought in by Coca-Cola at the Spaceport Grounds, where they sang carols, joined activities, and received prizes.
Characters from the EK Storyverse greeted guests at Eldar’s Theater before the annual lighting of the 22-foot Grand Parol. Another 100 parols were illuminated at AGILA The EKsperience: Saribuhay.
The park also unveiled Eldar’s Evergreen Topiary, a new greenery installation modeled after its resident wizard character. The display will remain year-round as part of efforts to introduce sustainable attractions.
The night ended with the Forever Enchanted Fireworks Show, synchronized to the theme park’s 30th-anniversary song performed by homegrown P-pop group SMS.
The park will open daily from Dec. 13 to Jan. 4. Guests may continue to visit its attractions, including Space Shuttle and AGILA The EKsperience: Saribuhay, which were relaunched in October for the anniversary.
New zone shows and holiday performances will run throughout December. At Brooklyn Place, lights will dance to Christmas music during Eldar’s Symphony of Lights and Sounds.
The Echoes of Enchantment Parade will also return with a holiday edition featuring floats and Storyverse characters moving through the park’s themed zones.
